"9. A tiny little sushi bar in some ran­dom sub­way sta­tion. Yet peo­ple wait in line, peo­ple book a stool at his sushi bar as much as a year in advance, a pri­ces star­ting around $600 a head. Peo­ple have been known to fly all the way from Ame­rica or Europe, just to expe­rience a 30-minute meal. In a sub­way station!"

Can authenticity be scaled up?

This particular establishment isn't really a humble 10 seat Tokyo sushi bar in my (perhaps odd) way of thinking, it is a very good simulation of one but wrenched from the ecology of such street food places.

So by acknowledging the mastery, we have changed the practice.