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Comissioning it is a huge conflict of interest though, esp since it's used as promotion material for their consulting.

Reminds me of the study saying "a teaspoon of honey per day is healthy" with funding from the American Honey Something Association.

It's like expert witnesses hired by lawyers - you're not supposed to be able to influence what they say, yet unfailingly they tend to arrive at conclusions the people hiring them want to hear.

There is a reason we don't trust studies funded by tobacco companies about harms from smoking.