- Control, also profit
- Control, albeit in a less direct form than housing also data and profit
- The pretense of caring about privacy issues, so politics and control
- Profit/control
If you ask, "why?" for almost anything in today's society it'll come down to money/power, which are functionally mostly the same thing.
Exceptions exist sure, but they are called exceptions for a reason.
My perspective at least, i'm sure others think differently.