Have people (except a minority) actually showed that they cared about privacy? I fail to see any large movement that is organized to fight back, so the logical conclusion is most people dont care.
A lot of people care, enough that Apple thinks running major ad campaigns on the issue will move the needle
I mean, no successful computer system is sold based on just one single feature. So, I suppose skimping on this particular feature out wouldn’t kill Apple. But I think they’ve identified somewhere where they have a fundamental advantage where their main competition, Google, an ad company, has trouble responding.
> The most important thing in their ads isn't exactly what they're touting (privacy features), but that they're keeping themselves in peoples' minds and making them feel good somehow.
I don’t really see the difference… I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that. They can’t be ranked in terms of importance, one is the goal, the other is the means.
No, they really aren't. Only technical people would think such a thing; obviously, you don't work in marketing. What's important is the emotional response people have to an advertisement. Watch TV ads sometime, and see how many tout specific features, vs. how many just have a feel-good message. Sure, they might throw in a few words about some features here and there if you're listening, but the real message is the emotional feeling you'll have by owning that product, which they show you with smiling, happy people using it.
Great for ad campaigns, but when push comes to shove it always becomes a secondary or tertiary concern.
Privacy International: https://privacyinternational.org/
IAPP (International Association of Privacy Professionals): https://iapp.org/
noyb: https://noyb.eu/en
Purism: https://puri.sm/
Proton: https://proton.me
Murena: https://murena.com/
etc. etc.