In all contexts. Negotiate for higher salary, price on a car, etc. It never hurts to ask for a better deal.
I can’t find it now but there was some guy who asked for a discount every time he made a purchase for like a year. He said it worked way more often than you’d think and that you just have to get over the self-consciousness of asking.
Right but what's the strategy when they say no? Ask another shop? Buy anyway?
Yeah, I think you’ve got it. Either you buy it or go to a different store.
I’m pretty sure it was part of the book “Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection” by Jia Jiang.