Perhaps they want to port to platforms like the new chromebox (or a future variant).
I think we are about to see a divergence in desktop/HTPC/semi-mobile platforms.
For example, ChromeBook/Box , Raspberry Pi , Android , Ubuntu Devices and I'm sure many others as time goes on.
it seems reasonable that people will want to run games on these platforms beyond what is currently possible just with JS/webGL.
Now think about it, what do all of these plaftorms have in common?
Another point to bear in mind , is that one of the significant advantages Steam has over OS specific marketplaces is that it allows you to sync the same games over different devices.
For example it would be nice to be able to buy a game for your Windows PC and then be able to also run it on your HTPC or Tablet device which may well be running non Windows OS.