Weird that the mars rover has a coin embedded as a scale reference instead of a printed ruler scale?
That said, there's a long tradition of using circles and checkerboards that goes back to early BBC TV broadcasts transmitting a tuning pattern.
The coin used is a circle, likely has "interesting" patterns, and perhaps even has raised and gouged features that the stereo paired cameras can height resolve (and calibrate against for when examining rocks).
But I didn't know a coin was used either.