Threads was a bolt on feature on top of Instagram. It may eventually have the umbilical cut, but I think the only reason it has any traction is because Musk is insane. Had Musk not lit 44 Billion dollars on fire, Threads wouldn't be a thing. So yeah, a black swan in play.
Yeah but I mean come on, there are always market dynamics outside your control.
The only thing you can do as a company is to react and sometimes exploit market dynamics.
That’s what Meta did with Threads. You have to give em credit for that.
IDK, I think of market forces as being rational actors, but yeah I guess Threads may be their first "hit" of an internal product since Facebook itself.