Dozens, if not hundreds, of hacker and malware related sites use Cloudflare to mask their origin and essentially use the other shared sites as hostages. If you block one of the malicious sites then you also end up blocking legitimate sites, and since Cloudflare goes out of their way to not take down sites (even those hosting malicious programs- including the drive by exploits that install them) it makes it very difficult to trace the malware back to it's source or actually take it down and stop people from getting infected.
Then it becomes trivial to block a single IP, since it is assigned to a single customer you won't have any collateral damage!
If you do happen to have a report then please feel free to actually send it our way with specific details.
In fact, we respond to every single report that we receive.