I never even see an Apple TV nor do I know how much one costs.
But, all this will do is generate more E-waste, plus this means people who bought these devices would feel cheated, especially older people. There was a time you bought a device like a TV and it was expected to last forever. My first TV I had for decades until I had to go to wide screen.
I think these large companies should be forced to accept these obsolete devices and dispose of them properly. I know many people will just toss these in their trash no matter what the local ordinances say.