If this is tame compared to a few years from now, then the path we travel to get there will be lined with these types of implementations. Now is the time to push back before it gets to that point.
As for the freaky stuff I do: talking to friends, family, coworkers, banking and financial transactions. I don't use it, but online healthcare is becoming more and more prevalent. I search for things that are of interest and impact to me and my family.