Microsoft is famously a handful of very different and very large companies who don't seem to speak. The DevDiv part is a lot different now than 20 years (or even 10) ago.

The other sides of Microsoft are mostly the same as they always were.

Microsofts OS division have bet everything on the strategy that "enthusiasts" aren't going to run Windows anyway. It's a segment they never cared about, and nothing indicates they ever will. I don't agree with the strategy (because it's these enthusiasts who recommend things to everyone around them and of course fix their parents machines every Christmas since the 90s), but I'm going to guess that more clever people than me have run the numbers and reached the conclusion that it's better to alienate our 10% of the Windows user base while catering only to enterprises and the non-tech-savvy users who are actually likely to buy the subscription recommended on the start menu. We weren't going to do that anyway now were we?