I believe you haven't missed anything. The research on GME going up by thousands of dollars is compelling. You can wade through the cesspool that is the r/GME subreddit and read it all. I've come away believing the apes are right.
As of now, GME has 2 billion USD cash on hand. They wouldn't go bankrupt for over 350 months even if they didn't make a single penny. And they are making pennies! Lots of them! And they're making smart moves to make more pennies.
Throw a "little" (what you're happy with losing) money at GME, and don't touch it.