Instagram is testing 'unskippable' ads that you can't scroll past

Anyone arriving at Instagram fresh in recent months would be oblivious to how comparably charming it once was, many years ago. Back then, you'd scroll through and see only content from accounts you chose to follow. If someone kept posting pictures of their breakfast and you didn't want to see it, you'd unfollow them. Easy.

Now there are the ads of course, but possibly worse is the suggested content that there are settings implying you can hide but they never work. I want to finish new content in my feed by seeing the last thing I'd already seen, not scrolling into a miasma of suggested content before I realise.

That almost every social media service develops endlessly into misery is just depressing.

Bad enough that the majority of content is from creators via paid ads.