Honestly, I think the "stringly-typed targets" thing isn't too bad, having used Buck2 quite a bit, and being a Nix user for 10+ years. If anything, it's a small price to pay for some of the other smart things you get in return, like the far more fine-grained action graph and the tooling around BUILD files like querying. One weird benefit of that stringly-typed bit is that the BUILD files you have don't even have to meaningfully evaluate or even
parse correctly, so you can still build other subsets of the tree even when things are broken; at ridiculous-scale it's nearly impossible to guarantee that, and it's something Nix does worse IMO since evaluation of the full nixpkgs tree is slow as hell in my experience but a requirement because a single eval error in the tree stops you dead in your tracks.
Also, no matter how much I might not like it as a language nerd, I think Starlark is simply far more "familiar" for your-average-bear than the Nix language is, which matters quite a bit? It might be more complex in some dimension, but the problem space is fundamentally complex I think. So other factors like how approachable the language is matters. (And at least in Buck2, you can use MyPy style typing annotations, thank God.)