Being a landlord is easy. Property management isn't easy. But it's not exactly hard either.
I was thinking more from the perspective of a more hands-on landlord who is invovled in marketing their property, doing or managing maintenance, and dealing with tennants.
This is property management, not being a landlord. The fact that landlords exist who can fully outsource the management and still turn a significant profit is a sign that our housing market is deeply flawed.