We recently invested in https://www.drinkkey.com/ I’ve been drinking it daily and I usually fast until 2-4pm. Anecdotally it’s helped with headaches and fatigue. I can’t rule out placebo effect, but I feel great.
At least until exo-ketones are mainstream you should consider that you are competing for people well aware of the product. That said, you should really seek to differentiate yourself from other products. You have a single, unsourced line about how your product is superior. Ok, cool. I’m not going to do your marketing teams job and look up studies to prove it out.
Also, powder > shots > full drinks. Shipping adds up and flexibility in consumption is probably the easiest way to get people to integrate your product into their daily routine. For example, we love ketone salts combined with collagen and caffeine mix in the morning.
I’ll probably order some of your product though. Good luck!
Good luck with your investment, the business sounds like a good idea. They need to do a ton of marketing though. I also suspect that as others enter the market those involved will end up competing heavily on price.