Maybe at some point we'll rename...
Maybe at some point we'll rename...
Make sure you get recommendations from someone you trust for some experts to consult on the process. You could surely just consult with one for a short amount of time just to get a superficial sense for whether or not its reasonable, and if it's not, how to mitigate any concerns if it even is a problem at all. (Sometimes people not knowing how to pronounce the name right, for example, can actually create conversation about your product, and if the product is high quality, that's not a bad thing!) Marketing consultants always seem like a waste of money, but for consulting on something as important as a name change, you could have an exponential ROI. Like if you were concerned about it and they said "this affects a tiny fraction of the potential users-- it's not even worth doing a survey" then even the peace of mind is worthwhile.