> macOS is free. There are no ads in it.
macOS advertises the following:
- iCloud (demanded in settings via a perpetual notification pip)
- Sponsored content in the App Store, Spotlight Search
- Safari, which will complain if you don't use it enough (https://discussions.apple.com/thread/252412228)
- AppleTV (I do not know a single living soul that pays for this service; why is it preinstalled?)
- Apple Music (which by-default launches when you put on your headphones, with a modal asking you to subscribe)
It very obviously has advertisements, by both Apple's own admission and simple recognition of dark patterns.
> I don't see ads on Windows either
Oh good grief:
- Windows 8: Sponsored content in Microsoft Store, Groove Music ads, Microsoft Edge nags, Live Tile sponsored content, OneDrive nags, Microsoft Office advertisements... hell hath no fury like the advertisers that designed Windows 8.
- Windows 10: Special advertisement modals for Windows 11, Microsoft Store nags get worse, Cortana serves Bing advertisements, Xbox Game Pass advertisements, paid video codec advertisements, worse OneDrive nags and whatever the hell "Microsoft Movies & TV" is. Office is a subscription now called "365", and Microsoft really wants you to buy-in.
- Windows 11: The entire news feature. All of it is ads. Your search has ads, your start menu has a "recommended" page with ads, your browser sends you ads in other browsers so you can use a more ad-ridden browser.