Apple and OpenAI have signed a deal to partner on AI
arstechnica.com
arstechnica.com
I think it's more that Siri wasn't central to Apple (though consider homepod and watch, both of which pretty much need to be talked to).
But he's the reason Google had a corporate push on AI at all; he bought Deep Mind etc. I really don't think he's been sitting on his hands.
OpenAI is losing people, has a CEO with a mixed reputation, irritates a famous actress who beat Disney in court...
[0] https://www.reuters.com/technology/apple-power-ai-servers-wi...
Emphasis mine. I don't think there's any chance that means ChatGPT will run on Apple Silicon. It seems more likely that they will use it to power their internal CoreML/MLX-based research, anything more would kinda be a waste of money and electricity.
They’ll have to rebrand siri though
EDIT: ah, there we go: https://www.businessinsider.com/satya-nadella-sam-altman-ope... Mission. Accomplished.
The purported google deal made a lot more sense to me. OAI is terrified of google, and Apple could mitigate Pixel differentiating against iPhone. Google would get a bunch of training data as well.
But edge LLMs for general purpose aren't there yet and won't be for some time, so a partnership with a leading centralized LLM provider makes a lot of sense.
Do simple low hanging fruit LLM work like actual autocomplete at the edge on the device, and kick more difficult workloads to the AI partnership.
If the tech plateaus your edge computing will eventually catch up and you won't need the partnership but won't have lost market share in the meantime, and if it doesn't you'll continue to split the workloads.
Apple and Microsoft striking a deal is going to get more attention and review than Apple and a much smaller company in market cap and share.
“Apple has been working on a deal with OpenAI to integrate OpenAI's ChatGPT technology into iOS 18, […] but Siri functionality likely relies on Apple's own LLM work.”
Unfortunately very few Macs would be able to run anything like that since 8GB is still the base config for consumer models and I wouldn't be too surprised if 80-90% of all Macs sold in the last couple of years only have 16 GB or less.
Now.
As you correctly point out, their margins on RAM are quite high.
Nobody has caught up to OpenAI, it's absurd to expect Apple to have done it simply because they have the cash.
Apple's strategy is edge based AI using their superior proprietary chips, particularly in mobile.
So it makes sense to partner with a centralized provider too.
Look at Apple Maps.
And the penny drops!