I prefer to watch youtube with a custom player (mpv+yt-dlp on desktop, newpipe on android). I do not want to watch youtube on the youtube website or official youtube android app. The custom clients I am using are unofficial. They reverse engineer youtube to make it work. They often break when youtube changes something.
I also think YouTube has gotten worse over time and I'd be happy to find a workable replacement despite being a long time YouTube Premium subscriber. I do use SponsorBlock though as I found supporting creators directly while paying YouTube for serving the content left still getting sponsorship ads as a bit ridiculous. It's a good product, just often intentionally shy of being great in interest of metrics
I'm happy to watch an occasional ad. Maybe 2 minutes for every day, curated and high quality advertisements relevant to everyone. No, I will not pay with my data. No, I will not accept interruption in flow, within or between videos.
Interrupting during a video means adblocking is justified.
Adding adverts to nonmonetized channels means adblocking is justified.
It's my time. Google isn't paying for the use of my eyeballs, and I actively don't purchase things I see advertised via YouTube. I'm not alone in this; most people don't buy for digital ads. They already nefariously steal my data at every opportunity.
By the same logic I use SponsorBlock when I can because despite paying the creator and paying YouTube the hardcoded sponsors are still present (plus it has uses outside skipping just ads anyways).
Got it. So you are fine with adblocking; your take comes down to practicality.
Debate aside, I appreciate your thoughtful response.
Excluding some other somewhat reasonable scenarios which break the mold in corner cases (like accessing the dozens of subscription news sites that get posted on HN with no way to actually pay for them properly except spending more time managing the subscriptions than actually reading article or two a day) my "I paid everyone for the content so I can consume it the way that works for me" stance and reasoning doesn't really apply when you intentionally skip the first step "I paid everyone for" out of disinterest in doing so.
Google just pockets all the revenue if you have fewer than 4,000 "public watch hours". If you put together an a concise 4-minute DIY video, an average view time will probably hover around 1 minute, and you will need 240k views to qualify. Most videos on YouTube get under 1k views.
There is a negligibly small percentage of content creators / content farmers who live in a symbiotic relationship with the platform and actually make good money, but let's not pretend you're patronizing the creators when you're paying for YouTube Premium.
With less than 4k public watch hours your channel has barely made any money. It is accumulated for your videos for the entire channel, that isn't per video.
And no, youtube isn't making money on those videos, it costs them more to store etc and most of them aren't getting any ads anyway. Instead you get free video upload on youtube, normally you pay for that.
Youtube makes their money from the big creators that draws in a lot of views per video, there efficiency of scale lets them get over the profitability hump.
I pay more for Netflix, and I use it a lot less.
So I’m airing on the side of agreeing, but I also think Googles tactics have been incredibly shoddy, and I can understand someone not wanting to support that.
I would have written a similar comment and I pay for Premium. I don't use any other Google service at this point, but I do have an account just for YouTube (I dig into the privacy settings to disable all the things I can).
It wasn't really that hard if you use Apple for almost everything and Fastmail for mail.
I use DuckDuckGo for search and occasional search again on Google, but that's becoming less relevant over time with LLMs (and generally reddit or youtube is the best place to search anyway for most things).
I watch quite a bit of videos by creators with very lower viewership and sub counts and I suspect they're not seeing a penny.
Also I believe the payouts are split entirely by watchtime. Three minutes of watching an original song with a high-quality music video is worth more to me than 8 hours of some game stream or rambling video essay I happened to have on in the background while doing chores, but if YTP values both equally per minute it'll basically send no money to the creators who I believe bring the most value to the platform. There's even a like/dislike system, but there's no indication that it matters for Premium money. Channel memberships and superchats don't even remove ads, so even if I did decide to sub on a per-channel basis, I'd still need an ad blocker.
How do you expect all this content to be made without any sort of money? You’re basically leeching off the rest of us, in this case, IMO.
I hate ads, but right now that’s the only ticket, or paying for premium. Perhaps that will change, I hope.
Ads are cancer and should be excised at every opportunity. Ad companies should be destroyed. Ad tech workers should be blackballed. Shilling is shameful.
I cannot agree on blackballing workers. That’s just another form of control we shouldn’t exercise. Imagine if someone blackballed you for your career doing whatever you do? They’re just trying to survive and earn a living. Maybe I’ll agree on shaming and calling out execs though.
It should be hazardous to your career to engage in certain types of business. Mass murder, advertising, spyware, spam, network abuse (DDoS), or conspiracy to commit same should always make people think twice about hiring you.
Like the OP I consume a ton of YouTube and despite my misgivings about Google, I was a long time subscriber to the YouTube/music combo deal until they started showing ads despite my subscription.
It would happen a few times a week, and if I'm being charitable I could chalk it up to a deployment error, but it happened too many times for me to not get the impression that no one at YouTube gives a shit about subscribers.