Prove to the end consumer - and hopefully not to industrial complexes that may somehow lobby politicians for regulatory capture to give the power to a handful vs. the consumer's "voting" power via their distributed-individual buying power.

I highly disagree that the free market has no mechanisms, exhibit A being Elon Musk who had the credibility to rally $44 billion to buy Twitter to take that social media platform out of the hands that the establishment clearly had as a core pillar for their censorship-suppression-narrative control apparatus, of which the Twitter Files exposed the government's illegal suppression of Americans et al for anyone who wasn't toeing the acceptable narrative talking points of the last 3+ years.