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Comment by Mountain_Skies | Hacker News Reader

On the other hand, I'd never heard of Lucid before today so this was free publicity for them. Whether or not that ends up having any value to them is murky but in our attention based culture, simply getting notice seems to be desirable.

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You found out that their CEO doesn't like his more successful commercial rivals.

Did you find out anything about the unique selling points of Lucid vehicles?

Lucid vehicles are actually really good. Grabbing headlines that mention Tesla rather than selling Lucid's advantages is a missed opportunity for Rawlinson. It's a shame.

Companies don't have a fixed amount of media coverage. Rawlinson saying that Tesla has lost its way is a headline. Him saying that Lucid makes great cars is not.

If Rawlinson wanted to trash his rivals he could have done it in a creative and original way, which also emphasised the value of his own product.

Like when Tesla released a video of the Cybertruck outperforming a Porsche 911. While towing a 911.

https://www.youtube.com/watch?v=OyrTLYyIvNI&ab_channel=Tesla

The Cybertruck didn't outperform a Porsche 911 while towing a 911. Tesla lied to you. Elon lied to you:

https://www.motortrend.com/reviews/tesla-cybertruck-beast-vs...

https://www.youtube.com/watch?v=5J3H8--CQRE

https://insideevs.com/news/699260/tesla-cybertruck-porsche-r...

You have swallowed Tesla's advertising hook, line, and sinker. There's no point in repeating Tesla's lies.

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