A friend told me that google estimates about 30% of its clicks are fraud, accident, waste, etc. But they have no incentive to fix because they make money off every wrong ad shown and every accidental or fraudulent click.
So SEO-farming sites make Google money. If I have to click on different ads and multiple garbage sites, that’s more lucrative than just seeing a good result and skipping all the ads and blargh. Remember when “I feel lucky” was helpful?
I can’t wait for some lawsuit discovery to produce the emails where google sees red team results for bad ads and decides to keep them because of revenue.
This stuff doesn’t make google money, so they’re happy to cut it.