It also does not help that many of the big businesses break their website if you do not let them track you.
I use Safari + Wipr Content blocker with iCloud Private Relay, and it is just so inconvenient to do anything on many major websites. At the least I have to reload the website without a content blocker, and at worst, I have to use Chrome, giving up my privacy.
If a somewhat computer literate person like me who knows about content blockers/iCloud Private Relay/VPN/ublock Origin has to relent and use Chrome, then what chance does a layperson have? They will just use Chrome and go on about their business. They want to spend their life doing other things, not figuring out why Target is not letting them order this clothing item they spent 10 minutes looking for because they are getting flagged as a bot or fraudster or simply not letting themselves be tracked.
I especially love when you block location access to a retailer's website, and then the retailer breaks their functionality for choosing the actual store you want to shop at. They have your billing and shipping address from previous orders, they have your 2FA login, and yet, every single time, they ask for access to your location, and when you decline, they set your store to some random store within a few hundred miles of you because (I assume) they are trying to use your IP address to show you the store.