> “You can generate the content, but if you don't have the distribution systems to land it in front of people in a way that seems credible, then you're going to struggle getting it across,”

The clearest example of a foreign influence operation I can remember was during the annexation of Crimea, when there was a flood of pro-Russian comments on Reddit. Thanks to the voting system and the centralized discussion threads, it's a platform that's relatively easy to manipulate.

It's much harder to gain visibility on social media platforms where you choose which accounts to follow.