There's a little history of trying to get a new coffee method named: Clover comes to mind, a vertical extraction, high pressure, fine-filter plunge method that's like a powered Aeropress. The founder made it to be a kind of new price point offering between drip and espresso drinks. Starbucks ultimately bought Clover, and seems mostly to have shut it down, which is too bad - it was a nice product for third wave coffee shops to offer, and it's only rolled out now at high end Starbucks.
It is worth the wait, although maybe not the cost - it seems to exist to sell $10 "Blue Mountain" coffee at Starbucks now.
Anyway, I would guess this would sell more as an enthusiast home product than something that can fit in to existing coffee shops; the Clover story I think is that something new can be appealing, but it's probably not worth the counter space at indies; unless it can replace the espresso machine completely, e.g. as a mode in your existing espresso machine, it's not going to go into what is usually very crowded production space.