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Comment by petercooper | Hacker News Reader

Gotta love Apple's App Store. Search for "kino" and get a competing app as an ad, but then numerous other apps that aren't Kino including a variety of keno games. Search for "kino pro video camera", same situation, but finally find it in position #5 despite being an exact title match. Bravo App Store search team. (The same happened when Threads launched.)

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Well they just launched today so I'd assume that is the main reason behind low rankings. It will get up there soon.

Low ranking even on an exact title match though is pretty bad.

It's a 4 letter word, commonly used in internet slang to refer to a good film.

I saw the announcement pretty early on and when I started typing in "kino" into the App Store search, the first autocomplete suggestion was the rest of the app's title in the listing "- pro video camera", and if I clicked that one it showed the app first (well, first result after an ad)

It also literally means "Cinema" in [at least] two other languages.

It's improved as people download it, the root comment by petercooper though found it at position 5. It's also not just a 4 letter word search it was the full app name which is where I was saying it was particularly bad. That's 17 letters not counting spaces and an exact match, that should be a really strong signal even with a brand new app that the person is looking for that app.

> commonly used in internet slang to refer to a good film.

I've never heard Kino used that way personally.

If I search for an app called Kino, I expect to find an app called Kino if there is one. Not scammy ads or other apps.

Same thing happens on Android. Even for recognised apps/brands, the top search result is an ad for a competitor.

Just this morning I searched for "Strava" and the top result was some random hiking app.

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