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Surely there must be precedence here. This can't be the first time people hired sound-a-like voice actors for something.

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Yes, and a case with a lot of similarity too. https://en.wikipedia.org/wiki/Midler_v._Ford_Motor_Co.

This is interesting because the district court seems to initially have decided the opposite of Tom Waits vs Frito Lay (http://tomwaitslibrary.info/biography/copyright/frito-lay/).

Looks like the appellate court came to the same conclusion though, a famous person's voice is distinctive to their identity and intentionally imitating it is a type of false association claim.

Yes, AIUI from discussion here last week, Waits used the final Midler verdict as precedent.

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