NVDA is also in a weird spot where their primary customers are all working to build their own thing to replace/supplement NVDA. A lot like Apple did with ARM, eventually pushing Intel completely out. As algos improve and Moores law marches forward, companies will need fewer of the 'best' GPUs and get by with their in-house versions.
[1]https://www.fool.com/investing/2024/03/14/the-scariest-nvidi...