It's not just a matter of NVDA's upside.
AAPL may have peaked, and, in light of the EU breaking up it's walled garden, may be on the way down.
It's even dubiously legal in the US ... but there it would be a war of legal fund attrition and Nvidia has deep pockets.
Still - break it in France, give it away ... US laws go poof.
It's really just the ongoing development of the software ecosystem that gives them their moat ... but it's a good technical moat because they steer future dev and others play catch up.
We've barely scratched video and volumetric video training, even if text stuff hits a data wall I think demand will stay high for quite some time due to that.
The move to on-device inference actually takes more training, you need to train it longer to make it still perform well at edge parameter counts (with lots more training, Llama 3 8B is competitive with 70B). Nvidia is already more specialized towards training and has lots of competitors in inference.
Training tends to have steps that don't just involve matmul; Jim Keller said Tesla Dojo ended up having problems from being too rigid, where GPUs have been able to adapt to new training regimes better, though Google's TPUs have seemed to not fall into that as much, maybe just iterated much faster?
"Society made me do it" is not a strategy.
Note that you need to replace search on the lucrative queries, stuff like you want to buy a product or want to know about nearby open stores, those are the queries Google focuses the most on and will be the hardest to replace them on.
But since Google is adding LLMs to search, an LM competitor might not win still.
> lucrative queries
Also the hardest for an LM.
I predict this won’t end well for anyone. Google will destroy a bunch of their own value preemptively self-disrupting and burning a ton of cash only for everyone to discover that it’s not lucrative to use an AI to tell people the distance to the moon. Viagra and insurance queries will stay valuable and be least useful for a LM to disrupt. Google will maintain their market share, at the expense of more cost per query, so they’ll purge more of the loss-leaders across their consumer offering. We’ll all discover that an LLM isn’t great for search and better integrated into Gmail and similar.
I would add that it needs to be more than just good, it also needs to be cheaper for mass adoption.
Spoiler: classic search is at least cheaper (old post, but relevant: https://www.semianalysis.com/p/the-inference-cost-of-search-...). The thing is it cannot get that much cheap without disrupting earning expectations from hyperscalers.
Nvidia has higher margins so it first need that much growth to become the world’s most profitable company.
I do agree that growth will cap out. A lot of the massive growth is due to the previous fiscal year being effectively a crash. It’s impressive that they’ve recovered but the same quarter next year will not have the benefit of a bad quarter to compare against.