Apple AirPods Pro are doing all of this now. They’ll isolate people in front of you, can reject background noise but allow voice, etc. They can also correct both music audio and “transparency” audio using your Audiogram. Unfortunately for me, they average both ears and perform the same correction on both ears and I have notable hearing loss only on one side.

I don’t see any reason proper hearing aids can’t already be doing it now though I am sure some of them are but probably the even more ridiculously priced $8k+ models.

Nuheara is also in this space but marketed and designed more specifically to be a low budget hearing aid replacement. With a similar pride to AirPods Pro.