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Possibly clickbaity fluff pieces like this:

https://www.businessinsider.com/google-ai-glue-pizza-i-tried...

Stuff like this really doesn’t serve them well as a “serious” outlet.

I follow the author of the fluff on social and I found the Altman article interesting, but I’m less and less amused with filler pieces and suspect others are too.

Lest anyone thinks this is a recent trend, here's an amazing piece of journalism they published 10 years ago https://www.businessinsider.com/photos-cars-in-facebook-park...

I've been attacking Business Insider for many years. They're effectively a show biz tabloid, but business oriented. They frequently misreport things and write stories that are effectively "clickbait for executives".

They are generally a garbage outlet at this point.