Liquid Death: the viral canned water brand killing it with Gen Z

Speaking totally anecdotally but to me the popularity of this has more to do with (A) its omnipresence at bars and music venues as the default water/seltzer available for purchase, (B) the push to replace plastic water bottles with aluminum cans, and (C) the macro-trend of Zoomers drinking less alcohol. I've never seen anybody seriously opting for it over an available alternative purely because of the brand, it's just that more people are drinking less alcohol and Liquid Death has an apparently ironclad relationship with distributors.

The article sort of touches on this, but the point of Liquid Death is so that you can order water at a bar or concert and it looks like you're drinking beer. You don't look like a loser drinking water.

I drink it because it's the only sparkling water that doesn't taste gross. No artificial sweeteners, just a bit of agave with flavor / bubbles. Price isn't too bad either.

That guy that lit himself on fire outside of Wall Street highlighted this product in his manifesto/blog thing. He placed fairly high value on the significance of it being a primary source of life labeled as it's exact opposite - an example of the US being a death cult.

I wonder if he'll see this article from his hospital bed and realize it's just bc Gen Z guys are too chicken to order water if they actually do manage to make it into a bar.

I actually tend bar occasionally and from my experience Gen Zs often go out as group and don't drink alcohol at all - I don't understand.

You can your bartender to get you water in a "drink glass" with a shot of cream or a NA coke in a "drink glass" - there are other ways than supporting this to avoid looking less

Plus - first thing I'd ask is about that drink

Baffling, but on the other hand somebody has got to extract every generation's superfluous disposable income, I suppose.

I mean, it's not much, but it adds up, doesn't it [1]?

[1] https://www.youtube.com/watch?v=GceNsojnMf0