Marketing isn’t automatically evil. If you’re starting an open source project you want people to contribute to you’re going to want to market it.
I think this is a new funding initiative though, and I wish them luck.
Then there's a lot of mission statement and vision statement type things that appear to be directed at a broad audience, But then specifically they say this:
>F-Droid will play a major role in this project, tasked with creating a decentralized distribution system for developers to deliver apps to Android users.
It feels like that's kind of what F-droid does already (sans decentralization, unless we regard the capability of custom repos as adequate to the task).
So I get the vision, I get the idea of it being under the umbrella of some broader project that's about other aspects of the mobile ecosystem such as operating systems, cloud services, and so on. I'm not sure what's different but I welcome the spirit of the initiative and I suppose that's the important thing.
I hope they succeed but I wish they were using something other than Android. A by-Europeans-for-Europeans project shouldn't be based on an American OS IMHO.