I'm curious to know how you see the product benefiting people. What do you see people actually using it for?
Right now it seems like a cute demonstration of a data mashup though not entirely factually correct. For example, if I search for "Coldplay" it says 85% affinity for Asian Indian and 82% Plastic Surgery and high Z-score for Hindi? How do you ensure the accuracy of this data?
I think you need to display the results of this data differently to users. If its correct, people without statistics backgrounds will get confused because not everyone can interpret what a z-score means, nor will they understand how it is useful to them.