I'm in China right now and simply astounded at the apathy I see from even very well-educated folks, though. Local Chinese roommate works at Oracle and is completely fine with censored search, doesn't use VPN, etc. And this is beyond the less technical people, many of whom aren't even aware of the firewall.

I think this is still a clever and classy move for Google, though I just wonder if it motivates people beyond those already intrinsically motivated (a relatively large % of current Google.CN users).

Actually, nobody will notice, because Chinese don't use google in the first place.