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IMO the intrusive nature of the opt-out should be considered as well. It basically requires you to broadcast to your neighbors, friends, family, guests, etc. your personal beliefs about data privacy, and then of course makes you identifiable as a data privacy person by anyone interested in targeting ads at you.

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Yep. That's the poison pill. Oh, you don't want to be tracked? Oh well, you have to let us track you so we can treat you "different".

The change we should be pushing for is tracking must be opt-in by default. The way God intended.

Thou shalt ask for consent before doing shit with another's boxen.

I know of a better response…

List of ssids in some popular location and then duplicate it, place-shifted.

I’ve been meaning to run this experiment for a while now… Can I broadcast a set of ssids that make, for instance, the mall of America appear on the Golden Gate Bridge?

It surprises me that so much investment and dependency is built on leveraging lists of ssids When they are so easily spoofed…

whatever you have been smoking, i want some

PS: you'd also have to spoof the mac addresses and get a lot of clients to report it, but it could cause some confusion

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