It really isn't if you have ever put even rudimentary effort into creating a CV.
If anything, my closest encounter with something like this (but without learning the acronym, until today) would be those companies that told me to take the CV I put so much effort in, and copy-paste it into a textbox on some website. Or, even worse, copy-paste pieces of it into couple dozen different fields across several pages of their shitty webform. I stay away from companies doing that.