This reputation profile is then used as part of the heuristic behind CloudFlare Turnstile's "Are you human?" checkbox.
This is why browsers that have NoScript enabled by default for all sites (e.g. Tor Browser), cause Cloudflare-proxied sites to throw endless security interstitials and never let you through, even when you disable NoScript for the protected website. Without reputation-profile data gathered from other sites, Cloudflare just sees a fresh browser profile making its first connection ever to some obscure site that nobody would ever actually visit as the first thing they do on a new computer. And so it thinks your browser is a (not-very-clever) bot.
I don't think it's possible for a site owner to opt out of this reputation-profile data gathering, while still relying on Cloudflare's DDoS protection.
However, I also don't believe that the data Cloudflare gathers via this route is sold to third parties. (Someone please correct me if that's wrong.)