Lufthansa brings the inflight experience to life with mixed reality
forwork.meta.com
forwork.meta.com
And in VR/AR low latency and high framerate are much more important than visual fidelity. Your brain just kind of accepts those low fidelity representations, but reacts very badly to latency spikes or frame drops.
Even PCVR with my 4090 is still very limited in quality in things like Flight Simulator.
Meta could have gone the Apple route but they price themselves out of a real market. And the external battery is really poor UX. And really it's not super much better (though they compensate a lot with foveated rendering)
This is basically what the tech is right now if you really want standalone.
For the customer it's interesting because flights are often somewhat boring, so having the option for a whimsical distraction is nice. When the novelty wears off after 30 minutes it's still a good alternative way to watch movies.
For Lufthansa it's a great differentiator. Some people might choose Lufthansa over an alternative for their next business trip just to try this out in what's already company paid "lost time".
It might die out in a couple years because it doesn't do much that a screen can't (apart from the privacy aspect of other people not seeing your screen). But that doesn't mean it can't be a positive in the short term.
It is a product for the sake of being a product. Literally a "meta-product". There is no real practical use out of commercial exhibitions. Nobody is gonna use this thing to decide which class to book or anything, and using such a thing for real training is laughable unless this is where we are with cost-cutting. It is an absurdity born out of marketing boredom and a desperate need (from meta's part) for making some product with VR headsets. Only thing I am surprised is that AI is not mentioned. Such "products" are usually "AI-powered".
I can't think of any obvious reasons. People are allowed to take their own headset onto the flight, why wouldn't the airline lend a quest 3 to people in business/first class?
Why not take the same idea and just… show it on a screen?
If you know your approximate position and have a good feeling for geography, you can see a lot. Coming back from Europe during daylight, I was able to see Lac Manicougan, the St Lawrence River, and eventually Lake Champlain (since it was a clear day, I actually saw more of it on that flight than I did when I drove across it a few years later, when it was foggy). I've identified highways from cruising altitude and used that to identify the larger towns/smaller cities we were passing. Flying to Europe at night, I've had a full view from Ireland to Amsterdam as we approached landfall.
All of those would be even better if I could have looked ahead and to both sides with actual cameras. I wouldn't want to spend a whole flight in a VR headset, but an hour or two would be great, especially since 1-2-1 has become the default seating in business class - I'm traveling with my wife and so we have to sit in the middle of the plane to be able to sit next to one another.
[0] https://1.bp.blogspot.com/_Ss_rLDyRQCk/SL_c2fZOm3I/AAAAAAAAG...
[1] https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRy3qRs...
EDIT: to expand a bit on why I like these walkthroughs in general: if I'm gonna spend a significant amount of money it's really useful to see what I'm getting for it. Unlike real-estate, you can't see an airline cabin unless you've already purchased the ticket and are fully committed. It's really that simple. Also if it's a rare joy, it's nice to build up a bit of excitement with these walkthroughs. Maybe that's dumb.
The thing is, I can already get a really good overview of the interior of the plane I'm gonna fly on, based on the actual textures and natural lighting, by doing a quick search on youtube.
It doesn't matter how less clunky the interface gets, when I can already get the same result with no added interface at all.
I'm all for potential novelty on a long plane flight and I'm sure I would fiddle with it for 30 minutes at least but it doesn't really draw me either.
Also, we need experiments with new tech to find out if and how to use it. Why not have an airline give it a go?
Perhaps someone will take note and fill this serious void.
It's called "My company bought the tickets for me".
I live in NZ, had no experience with long haul travelling until my first flights into Germany, so I really had no idea it could differ from airline to airline that much. I assumed you'd get stuff like that on RyanAir etc. but never thought of Lufthansa as a budget airline.
And yeah, I learned about Seatguru _shortly afterwards_ which is why I _now_ know that Lufthansa really is the worst.
Appreciate you criticising me for not being omniscient about all things flying beforehand, it really contributes a lot.
On top of that, some strange management decisions like completely stopping pilot training and laying off the ones that started during Covid while getting financial assistance from the state and 2 years later struggling with a pilot shortage.
I recall Lufthansa at one time being a well ranked airline. However, they seem to have fallen.
They're not even listed here: https://edition.cnn.com/travel/skytrax-world-airline-awards-...
They're 15th here, but it is dated information.: https://www.worldairlineawards.com/worlds-top-100-airlines-2...
- Dr. Björn Becker, Head of Program, Future Intercontinental Experience, Lufthansa
What does "drive scale" mean here? Getting more passengers into the same plane volume?
--> sounds like B2B sales/communication and internal training.
That's the only difference I care about w.r.t. seating sections, and I doubt VR could help with that.
Appearance is everything, as this study shows:
https://www.realclearscience.com/blog/2014/08/the_most_infam...
> In a sneaky study, Brochet dyed a white wine red and gave it to 54 oenology (wine science) students. The supposedly expert panel overwhelmingly described the beverage like they would a red wine. They were completely fooled.
I can do that with a 5 second youtube search. And I can do it on my phone, without requiring any VR hardware.
Lots of senior-level business people, wealthy individuals, individuals who may not be wealthy but aren't penny-pinching and have lots of frequent flyer miles.
Personally I'm not a fan of Lufthansa specifically but I've flown businesss class quite a few times (although not routinely).
But then I read 'meta.com'
That might change if the capture technology improves.
but yeah sure VR inflight experience is the most important investment right now.
So… they can build physical mockups for trade-shows around the world, but not for their training centres at HQ?