>if we assume that negative and positive is amplified equally
This is a false assumption, at least with regards to mainstream/commercial media. Positive news simply doesn't grab as many eyeballs as negative news, so they are strongly incentivized to bias towards negativity.
As for social media, while the platforms themselves don't have as strong of incentives (they still do) it's easy to see that more people respond to negativity than positivity.
We even see this outside of the media. For example in elections, it is far more effective to go and ruthlessly attack your opponents than be positive about yourself because people respond better to negativity. Also reviews; nobody writes positive reviews, everyone writes negative reviews.
The moral is humans are hardwired to ignore positivity, because positive things are supposed to happen and thus not worth caring about. Nobody cares that thousands of airliners flew safely on a given day (positive), everyone cares that one airliner out of thousands happened to have an issue (negative).