So.. turn it off. It's not going to increase revenue or even maintain it, instead it will undermine core brand value.
This is also why MS and other companies are leveraging OpenAI, as they can offload liability onto them.
Emily Bender is correct about how LLMs are just "extruded text machines".
At a Google scale company (and any public company for that matter), CEO's job is not to drive product decisions. That comes down to product leadership.
The CEO's job is longer term strategy (as in these are the types of categories we need to build features for, these are the the kinds of customers we need to target, these are the core financial metrics we need to hit).
> Google should have released a disableable feature leveraging Llms for whoever wanted to use it not shove it in their search results
The PM that owned this feature definitely has UX A/B tested it and found that the majority of users just don't care.
For example, I don't see auto-generated LLM results when searching on mobile which is the majority of Google Search impressions.
However, today, the markets, which can remain irrational longer than anyone can remain solvent, would punish Google for this; it has to go along pretending this is a real thing for a bit longer.
or is that it didn't adjust on Friday and this isn't significant enough to adjust the next time the market is open (Tuesday)?