I've hated for years how words lose some of their original meaning/intent. "benefits" is one. A "benefit" of working at XYZ company is that you get ABC handed to you at no charge. Fair enough. But when all jobs (in particular fields) come with 'benefits', there's no 'benefit' any more. I dunno - the word just bugs me. Oh, maybe it's because it's not a 'benefit' - it's just something that they're providing to you, whether you want it or not. More often than not, it's not a 'benefit' to me or my family.
"Scholarship" is another one - having "athletic scholarships" seems an oxymoron, but that's for another day...
Yes, your 'benefits' packages don't matter to me. Not really. Not much. Matching 401k contributions are nice, but often they're restricted to some lame company with too-high fees and poor choice of investment options. Healthcare? Currently, I can get it for half what most companies are paying, and personally, I think the continued involvement of employers in providing healthcare insurance is distorting the market way out of whack.
So... sell me on the dream. Tell me that your vision and ability to execute on that - and where you see me in your company's execution of that vision and we'll talk.
Hint: "Looking for senior PHP developer to work on our Magento store! $75k plus foosball table and weekly movies with the team and XBox in the office!" isn't it.