wait. why is this being downvoted?
I find the very term "lifestyle businesses" condescending. They are bona fide businesses, nothing "lifestyle" about them. Not every business has to be on the stock market or cash-out for big bucks --or even make "billions"
You know what's cooler than a billion dollars? Doing what you like, making a living and employing as many people you can, without turning into a money making monster where what exactly you're making is not as important as ever increasing your revenues and finding new cash-cows.
Pivot, for me, is another word for "my goal is to make money, not to build something specific".
In all seriousness though, I 100% agree with you, especially on companies that pivot to something lightyears away from their original purpose. Chasing money isn't always a bad thing, but it is when it's the only thing.