> But what's the cost?
I saw some police walk up to a small elderly and otherwise inoffensive woman and kick her off a tram because she wasn't masked up. It is better than a Jew Badge, but I think people can have a legitimate concern that the same authoritarian mindset was behind both mandates. Drawing the line at police telling people they have to start dressing differently as a show of public support for a cause is an extremely reasonable position.
Especially since as far as I've seen there is still no evidence it achieved anything beyond just offering up a "hey, wear a mask" as advice and encouraging voluntary behaviour. This study makes it look like even the evidence for voluntary masking is up for question.