Tbh the original intention was to be the "data analyst" but we found over time (and with literally 100s of user conversations at small cos and enterprises) the embedded use case was more interesting and made for a better business, which was not at all what we expected.

Why do you think that's more reasonable :)

To me it seems a more risky use-case since you don't have control/observability over what an untrusted user is asking for?