> “The thing with Search — we handle billions of queries,” Google CEO Sundar Pichai told The Verge on Monday when asked about the AI overview rollout. “You can absolutely find a query and hand it to me and say, ‘Could we have done better on that query?’ Yes, for sure. But in many cases, part of what is making people respond positively to AI Overviews is that the summary we are providing clearly adds value and helps them look at things they may not have otherwise thought about.”

That's a really weird and risky way of putting it.

There is a huge difference between being a search engine that finds (external) pages, and coming up with answers in your own name. If some page on the Internet says Obama is a Muslim, who cares, it's not important. But if Google says that Obama is in fact a Muslim, suddenly it's a very big deal. And that's true for every query, on every topic imaginable.

Every answer they get wrong attacks their image a little, and out of billions of queries it's inevitable they will get many wrong.

This forced, radical change motivated only by fear feels like Google+ all over again. Or New Coke.