30 minutes? Definitely not.
More than once per day? It's complicated. There are two designs:
- Electrostatic masks work well so long as the mask remains charged (those are the 3M N95 ones). Efficiency drops as they become moist, especially. However, for good ones, even after extended use, it's still surprisingly high.
- Nano masks basically work forever. The initial efficiency is lower than electrostatic, but remains pretty good for longer than I'd want to use one.
For real-world use, I really prefer nano. Unless you're much more careful than I am, enough air leaks around the mask that I'm not sure there's a big difference between 99%, 95%, or even 80% filtration.
And the numbers are extremely conservative too -- they look at filtration around a few hundred nanometers, which is the worst-case. Most diseases come in on much larger droplets.
One thing which tends to be under-emphasized is that it's not binary. Viral load is important. A single virus particle probably won't cause an infection (it probably won't infect a cell, and if it does, your innate immune system will probably flush it). If it does cause an infection, your adaptive immune system has a lot of time to react, so it probably won't be a bad one.
This is even more true for pollution and allergens.
For my purposes, I find nano masks to be the right bang-for-the-buck. They're much more breathable too. And they handle environmentals like rain or sweat better.
The Asians are right; living in a big city, I've felt better since 2020, with masks, air quality monitors, and HEPA filters everywhere. I get sick less often, have milder seasonal allergies, and just generally do better.
On a related note, other aspects of air quality matter too: CO2 levels, humidity, etc.