Spot on!
Back in the nineties, Intel managed to push competing RISC architectures (UltraSparc, MIPS, DEC Alpha, PowerPC) out of the market using nothing but promises that Itanium was going to blow them all out of the water.
And apparently Apple is okay with procrastinating and cannibalizing current sales of M1, 2, 3 if it helps prevent some Snapdragon (or Ampere) sales.
sales of what
i actually can't think of a single competing product. admittedly i don't keep up with laptop news but still, i haven't heard of anything yet that can meaningfully compete with the m1 from four years ago
https://www.youtube.com/watch?v=uY-tMBk9Vx4
For me at least, the best possible outcome of this is that Windows handheld gaming devices become more power-efficient. That might be an advantage over Linux-based handhelds for a while, unless Valve decide that Proton needs to also be an architecture emulator. The chip efficiency wins must surely be tempting in this form factor.
I don't have any need for any Windows-only program.
Not sure where “procrastinating” fits in (a typo?), but as Scott McNealy once said, “If someone shows up and eats our lunch, it might so well be us.”